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Travel & Hospitality

Report: Are We There Yet?

November 2022

Report summary

Many parents feel overwhelmed by the prospect of travel, despite wanting to take more family trips. Brands that provide tailored support for this key audience have an opportunity to earn traveling families’ long-term loyalty.

Key Takeaways

  • Parents want to travel more with their children but need additional help from brands to do so: Parents traveling with their kids make up a significant share of the traveling public, but they don’t always feel understood or well served by travel companies. Brands can ease the burden on traveling families through tailored products and services.
  • Complicated logistics and time to prep are critical roadblocks to family travel: Parents traveling with their kids make up a significant share of the traveling public, but they don’t always feel understood or well served by travel companies. Brands can ease the burden on traveling families through tailored products and services.
  • Accessibility and transparency will help brands win loyal customers for life: Travel companies can serve as trusted partners to parents throughout their travel journey, but to do so, they must acknowledge traveling families’ challenges and demonstrate they’re ready to help.

Methodology

The research fueling this project was drawn from two surveys fielded Sept. 24-28,2022, among representative samples of 2,210 to 4,420 U.S. adults each, with unweighted margins of error of up to +/-2percentage points.

About the author

A headshot photograph of Lindsey Roeschke
Lindsey Roeschke
Lead Travel & Hospitality Analyst

Lindsey Roeschke previously worked at Morning Consult as the lead travel & hospitality analyst.