Travel & Hospitality
Report: Are We There Yet?
Many parents feel overwhelmed by the prospect of travel, despite wanting to take more family trips. Brands that provide tailored support for this key audience have an opportunity to earn traveling families’ long-term loyalty.
- Parents want to travel more with their children but need additional help from brands to do so: Parents traveling with their kids make up a significant share of the traveling public, but they don’t always feel understood or well served by travel companies. Brands can ease the burden on traveling families through tailored products and services.
- Complicated logistics and time to prep are critical roadblocks to family travel: Parents traveling with their kids make up a significant share of the traveling public, but they don’t always feel understood or well served by travel companies. Brands can ease the burden on traveling families through tailored products and services.
- Accessibility and transparency will help brands win loyal customers for life: Travel companies can serve as trusted partners to parents throughout their travel journey, but to do so, they must acknowledge traveling families’ challenges and demonstrate they’re ready to help.
The research fueling this project was drawn from two surveys fielded Sept. 24-28,2022, among representative samples of 2,210 to 4,420 U.S. adults each, with unweighted margins of error of up to +/-2percentage points.
About the Author
Lindsey Roeschke is the lead travel & hospitality analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University. For speaking opportunities and booking requests, please email [email protected].