Brands
Fastest Growing Brands Report 2019
Report summary
For more recent data and analysis, see the Fastest Growing Brands Report for 2020.
Morning Consult’s Fastest Growing Brands of 2019 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2019. In this report, we rank the top 20 fastest growing brands that have seen the biggest rise in purchasing consideration this year, how that is playing out across generations and which brands have seen a lift in brand identification, even if it didn’t translate to an increase in purchasing.
Methodology
The Fastest Growing Brands ranking is determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report. Next to each brand is a number that represents the share of consumers who are considering purchasing from the brand from Oct. 15 - Nov. 15, 2019 minus the share who said the same in Jan. 1 - 31, 2019. The number of surveys per brand varies, with an average of 11,684 surveys per brand.
