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Global Policy Outlook Series: Threat Perceptions, H2 2025

July 2025

Report summary

Morning Consult’s Global Policy Outlook series provides monthly analysis of global sentiment on key issues at the intersection of politics and economics across 19 of the world’s largest markets, along with our six-month forecast of where policymaking is headed.

This edition assesses global public sentiment surrounding the salience of specific threats.

Heading into H2 2025, consumers are increasingly concerned about the state of the global economy and cross-country conflicts amid an onslaught of U.S. tariffs and wars in the Middle East and Europe. Risk managers and business leaders of U.S. companies and brands should prioritize monitoring these and other geopolitical tensions more than domestic ones amid declining public concern about domestic unrest and polarization, while keeping an eye on corporate engagement on climate change despite countervailing sentiment in Washington.

Key issues covered in the context of these dynamics include:

  • Global trends in perceptions of major threats such as climate change, inter-state conflict and domestic unrest and polarization
  • The relative risk of geopolitical and domestic political threats
  • U.S. consumers' ongoing demand for corporate engagement on climate change despite countervailing sentiment emanating from Washington and declining global concern about the issue

 

Corporate decision-makers, risk management and financial services professionals, and public sector entities rely on this report series to understand how public sentiment is trending across critical policy areas and make business, investment and public sector decisions accordingly.

Methodology

Sampling and data collection

This report relies on data collected through Morning Consult’s proprietary survey research capabilities. Data comes from monthly surveys conducted among representative samples of roughly 1,000 adults per country, with unweighted margins of error of +/-3 percentage points. All interviews are conducted online. Surveys begin fielding during the second half of the indicated month.

Data is weighted to approximate representative samples of adults in each country surveyed. Weighting parameters vary by country.

Consult our Global Political Intelligence Methodology Primer for additional details on sampling and data collection procedures, weighting and representativeness, margins of error, and question wording.

About the author

A headshot photograph of Jason McMann
Jason McMann
Head of Political Intelligence

Jason I. McMann leads geopolitical risk analysis at Morning Consult. He leverages the company’s high-frequency survey data to advise clients on how to integrate geopolitical risk into their decision-making. Jason previously served as head of analytics at GeoQuant (now part of Fitch Solutions). He holds a Ph.D. from Princeton University’s Politics Department. Follow him on Twitter @jimcmann. Interested in connecting with Jason to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].