Download the Holiday Shopping Trends Report 2019

Retail & E-Commerce

Holiday Shopping Trends Report 2019

November 2019

Report summary

For more recent data and analysis, see the State of the 2020 Holiday Shopper Report.

Morning Consult Economic Intelligence and external economic data indicates holiday shopping will be stronger than expected. A new survey shows what, where, and how Americans plan to shop this year.


This poll was conducted from October 24-27, 2018, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

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