Food & Beverage
Most Trusted Brands Report 2022: Food & Beverage
For more recent data and analysis, see the Most Trusted Brands Report 2023.
Morning Consult’s Most Trusted Brands 2022 is the definitive measure of brand trust across industries, showcasing the companies and products that have earned or maintained consumer trust in 2022. In this report, we unpack why trust is important, how trust is built and how it’s broken in the food & beverage industry. We then zero in on the top 10 most trusted brands in this industry, diving into three different case studies of brands that have stood out in their trust metrics.
- Food & beverage is the most trusted industry: More than 7 in 10 U.S. adults trust food and beverage companies, and consumers tend to have longstanding relationships with brands in this category.
- But category brands are highly replaceable: With a plethora of options in the market, consumers say they’ll switch to substitutes if companies do something to break their trust.
- Brands must deliver on value and quality to drive purchase consideration: But consumers from younger generations have differing priorities than older ones where reputation and sustainability are concerned.
- The sector’s most trusted brands are well established: Longevity is the name of the game, with many of the most trusted brands created more than 100 years ago.
The analysis behind Morning Consult’s Most Trusted Brands is drawn from two powerful datasets: Research Intelligence and Brand Intelligence.
The Research Intelligence dataset was fielded April 8-14, 2022, among are presentative sample of 2,200 U.S. adults, 1,299 South Korean residents and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan and the U.K. Unweighted margins of error for each country are no more than +/-3 percentage points.
The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of 4,614 to 6,401 adults from the countries above, with unweighted margins of error of +/-1 point.
Brand rankings are based on net trust, or the share of respondents who said they trust each brand to do the right thing “a lot” or “some” minus the share who said“not much” or “not at all.”
About the author
Emily Moquin previously worked at Morning Consult as a lead food & beverage analyst.