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Purchasing Consideration
Electric Vehicles
Potential EV Buyers Rate Price and Safety Above New Features Like ‘Frunks’
September 21, 2023
Smart Devices
Phones and TVs Top Holiday 2023 Electronics Shopping Lists
September 20, 2023
Leisure Travel
Travel Brands Must Think Beyond Price to Connect With Gen Zers and Millennials
September 14, 2023
Carbon
Consumers Aren’t Enticed by Eco-Friendly Transportation for Now — Unless Cash Is Involved
August 29, 2023
Purchasing Consideration
Allbirds Shows Signs of a Comeback With Their Core Millennial Customer
August 28, 2023
Energy Efficiency
Savings Drive Consumer Interest in 'Green Home' Upgrades — but Few Know About Government Rebates
August 15, 2023
E-Commerce
Amazon’s 2023 Prime Day Captured Young Shoppers’ Attention — and Wallets
July 20, 2023
Smart Devices
What Consumers Want (and Don’t Want) in Smart-Home Tech
July 19, 2023
Brand Intelligence
How Amazon Prime Day and Walmart+ Week Improved Perceived Value for Paid Retail Memberships
July 18, 2023
Brand Loyalty
Rewards Programs Don’t Create Customer Loyalty on Their Own
July 13, 2023
PR Crises
What Brands Can Learn From Shein’s Fall
July 10, 2023
Made in America
How Patriotism Impacts Global Consumer Demand for Domestic Products
July 6, 2023
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