Purchasing Consideration

Electric Vehicles

Potential EV Buyers Rate Price and Safety Above New Features Like ‘Frunks’

September 21, 2023

Smart Devices

Phones and TVs Top Holiday 2023 Electronics Shopping Lists

September 20, 2023

Leisure Travel

Travel Brands Must Think Beyond Price to Connect With Gen Zers and Millennials

September 14, 2023

Carbon

Consumers Aren’t Enticed by Eco-Friendly Transportation for Now — Unless Cash Is Involved

August 29, 2023

Purchasing Consideration

Allbirds Shows Signs of a Comeback With Their Core Millennial Customer

August 28, 2023

Energy Efficiency

Savings Drive Consumer Interest in 'Green Home' Upgrades — but Few Know About Government Rebates

August 15, 2023

E-Commerce

Amazon’s 2023 Prime Day Captured Young Shoppers’ Attention — and Wallets

July 20, 2023

Smart Devices

What Consumers Want (and Don’t Want) in Smart-Home Tech

July 19, 2023

Brand Intelligence

How Amazon Prime Day and Walmart+ Week Improved Perceived Value for Paid Retail Memberships

July 18, 2023

Brand Loyalty

Rewards Programs Don’t Create Customer Loyalty on Their Own

July 13, 2023

PR Crises

What Brands Can Learn From Shein’s Fall

July 10, 2023

Made in America

How Patriotism Impacts Global Consumer Demand for Domestic Products

July 6, 2023