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Travel & Hospitality

The State of Travel & Hospitality Report: H1 2023

May 2023

Report summary

More than three years since the beginning of the pandemic, it’s officially time to move on from the idea of a “return to normal” in travel. Learned behaviors have become entrenched, and the rest of 2023 will look much more like 2022 than 2019. However, a shifting economic environment could impact travelers’ plans.

Key Takeaways

  • Inflation has resulted in higher travel costs and less disposable income to spend on trips, and most travelers anticipate that it will get worse.
  • Comfort in all types of travel has steadied, and although COVID-19 is a minor consideration, it’s no longer materially influencing travel behaviors.
  • Even many of those who traveled frequently for business in the past year are unsure of when they will do so again.
  • Borders have reopened, restrictions have dropped, and Americans are dusting off their passports.


This report is grounded in multiple datasets:

Research conducted from October 2021 to March 2023 among roughly 2,200 U.S. adults per month

Data from surveys conducted between January 2021 and February 2023 among approximately 14,000 total adults in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States

“Return to Normal” trend data leveraged from weekly surveys of 2,200 U.S. adults each

The interviews were conducted online, and the data was weighted to approximate respective populations of adults based on gender, educational attainment, race and region. Topline results from all surveys have margins of error of up to +/-3 percentage points.

About the author

A headshot photograph of Lindsey Roeschke
Lindsey Roeschke
Lead Travel & Hospitality Analyst

Lindsey Roeschke is the lead travel & hospitality analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises leaders in the travel & hospitality industry on how to apply insights to make better business decisions. Before joining Morning Consult, she served as a director of consumer and culture analysis at Gartner and spent more than a decade working at advertising agencies across three continents. Lindsey graduated from the University of Delaware with a bachelor’s degree in communications and holds a master’s degree in strategic communications from Villanova University. For speaking opportunities and booking requests, please email [email protected].