As ‘The Good Place’ Comes to an End, Poll Shows 7 in 10 Adults Believe in Heaven

Public also more likely to believe in the ‘Good Place’ than the ‘Bad Place’
D'Arcy Carden, William Jackson Harper, Ted Danson, Kristen Bell, Jameela Jamil and Manny Jacinto attend Universal Television's FYC "The Good Place" at UCB Sunset Theater on June 19, 2018, in Los Angeles. In a new poll, 70 percent of adults said they believe in a real Good Place. (Photo by Araya Diaz/Getty Images)
January 30, 2020 at 12:01 am UTC

Key Takeaways

  • 70% of adults believe in heaven, while 60% believe in hell.

  • Just over one-third of religiously unaffiliated adults said they believe in heaven.

As NBC’s existential comedy “The Good Place” comes to an end tonight, new polling shows that most people believe in the proverbial Good Place -- while slightly less believe in the Bad Place. 

A Jan. 15-16 Morning Consult survey found that 70 percent of adults believe in heaven and 60 percent believe in hell. The survey was conducted among 2,200 U.S. adults and has a margin of error of 2 percentage points.

Women were 10 points more likely than men to believe in heaven and 7 points more likely to believe in hell. The male and female subsamples have a margin of error of 3 points.

When looking at different age groups, those 65 and older were more likely than other age group to believe in both heaven and hell -- but most adults under 30 are also believers: Sixty-one percent of those ages 18-29 said they believe in the existence of heaven, while 54 percent said the same about hell.

Among the 616 adults who described themselves as religiously unaffiliated -- those who identify as atheist, agnostic, or nothing in particular -- a third (34 percent) said they believe in heaven, compared to 26 percent who said they believe in hell.

Sarah Shevenock previously worked at Morning Consult as a reporter covering the business of entertainment.

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