How Great Clips Leverages Morning Consult to Drive Customer-Centric Growth at Scale

Morning Consult partners with hundreds of top brands, including over half of the Fortune 500. The best brands don’t just react—they lead. We equip leaders with actionable intelligence to stay ahead, outpace competitors, and drive market change.

But don’t just hear it from us: Morning Consult sat down with Great Clips’ VP of Marketing & Communications, Lisa Hake, to discuss how they leverage brand and consumer insights from Morning Consult to drive strategic decisions and support their national and localized campaigns

Lisa explains how speed paired with the depth of insight Morning Consult offers is critical for their brand on both a local and national level. 

“We operate in over 190 DMAs in the US, and are able through [Morning Consult’s] platform to dig in at a DMA level to understand brand health, understand consumer behavior. It helps us deliver marketing plans that are specific to those individual markets,” she notes

Choosing a partner that will have a long-term impact on your brand is a crucial decision. We asked Lisa how Morning Consult has impacted Great Clips:

“We did a very large study at the end of 2024 called Project WinBack, focused on how to continue winning back customers in the post-COVID era to understand how behaviors and perceptions have changed and what we needed to do as a brand. In 2025, our entire company is focused on the outcomes of that research, and I love that it stemmed from the work we did with Morning Consult.”

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