Why Tailored Brands Uses Morning Consult for Brand and Customer Insights

Morning Consult partners with hundreds of top brands, including over half of the Fortune 500. The best brands don’t just react—they lead. We equip leaders with actionable intelligence to stay ahead, outpace competitors, and drive market change.

But don’t just hear it from us: We sat down with Tailored Brands’ Chief Brands Officer, Matt Repicky to discuss the brand and consumer insights work they do with Morning Consult. 

Matt notes key differentiators like agility, the ability to do ad hoc reporting and react as well as predict are a few things that set Morning Consult apart from other organizations. 

"It's not just, let's respond to what the consumer is telling us, but, let's also look ahead and give some predictions on where we think the customer is going to go—and that's been incredibly useful to me," he explains. 

Choosing the right partner is a big decision. We asked Matt why Tailored Brands chose Morning Consult, especially as they explore new marketing strategies: 

"One of the things that excited me from the beginning of the partnership was the way that Morning Consult is tapped into doing research across a variety of areas related to consumer behavior—they're not just focused on my category, but I benefit from their expertise in a range of categories.” 

“I always have access to hearing and digging into things that are happening across the country and around the world that may be relevant to my customer. And there's also an appetite for us with having speed-to-insight and Morning Consult’s been really great with that.”

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