Morning Consult Hires Lead Solutions Architect to Drive Innovation in Reputation Measurement

NEW YORK — March 26, 2025 — Morning Consult, a global leader in decision intelligence, has named Ivan Rocabado as Lead Solutions Architect for Reputation Measurement. In this role, Ivan will leverage the speed and scale of Morning Consult’s high-frequency data to redefine how businesses measure and manage their reputation and its impact on overall performance. 

Ivan Rocabado brings over 25 years of experience guiding global businesses with data-driven strategies that enhance corporate reputation. He has held leadership roles at GfK, Isobar, Nielsen, and RepTrak, and most recently served as a Global Advisor at Caliber, advising top-tier clients such as Coca-Cola, Lenovo, AB InBev, and Procter & Gamble. 

"We're excited to welcome Ivan Rocabado to the Solutions Architect team at Morning Consult," says Bill Pink, Head of Solutions Architects. "His expertise in market research and corporate reputation, combined with Morning Consult’s solutions, will help clients connect reputation metrics to business performance, redefining how they measure and manage reputation during major brand moments and fast-moving news cycles."

Morning Consult offers a suite of products powered by the most advanced proprietary survey research technology in the world. Click here to learn more. 

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About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at https://pro.morningconsult.com/. 

Contact: Anna Rose Pardue, [email protected]