What’s On Tap for Morning Consult Pro in Q3 2025

At the onset of each quarter, we provide Pro subscribers with an overview of what to expect from our team of expert consumer, economic and political analysts in the coming months. Below you can find highlights of our upcoming research.

To get access to all of this analysis, subscribe here.

What’s new with Pro

Additional newsletter offerings
We now offer monthly briefings on the retail, media and food & beverage industries, to make the relevant trends easier for you to keep up and get more value out of your subscription. We’re also bringing subscriber-exclusive content to our daily newsletter, Our Best Intel. Make sure you’re subscribed here.

A tariffs trend tracker
Each month, we’re updating our tracker that provides a comprehensive look at U.S. consumers’ attitudes, including topline support, inflation expectations, spending behavior, corporate messaging and political sentiment

Q3 reports 

Deep Dive on Gen Z Politics
A deep dive on what’s behind the ideological trends on Gen Z adults and the implications for leaders in business and government

The Brand Impact of DEI Pullbacks
Using our syndicated brand tracking data, we’ll look at brands that have stated their continued commitment to DEI practices and whether key consumer groups’ perceptions of those brands have changed.

All About Parents
A look at how parents view their own parenting style, how tech has shaped the way they raise their children, and their outlook on their children’s futures.

The State of American Social Life
Feeling lonely? You may not be alone. Inspired by coverage about the lack of socializing and community-building, we’ll survey and publish on what Americans are doing to build community, and reasons why they may not be socializing as much as they have in the past.

Decision Fatigue
With such an overwhelming number of brands and choices, this report will dig into all of the modern complaints about the shopping/decision fatigue experience.

What Does Ethical Consumption Mean to Consumers?
What factors do consumers consider when trying to make ethical decisions? What information do they look for? How can brands communicate best with these buyers? And what do corporate values mean these days? This report will explore how societal shifts impact consumer expectations of companies' initiatives.

Geopolitical Risk in 2025: Mid-Year Update Report
Our Geopolitical Risk report offers a concise global risk outlook along with data-driven insights to guide multinationals, market actors and policymakers through the risks and opportunities that lie ahead in 2025.

Additional Q3 Coverage

Explore a full list of all our regularly-updating Trend Trackers here. 

• Monthly looks at consumer spending, inflation, consumer confidence and jobs 
• Consumer credit tracker
• A political interest trend tracker
• Why more brands should bet on email newsletters
• How are consumers experiencing online fatigue 
• An in-depth look at crypto traders
• AI’s impact on search, shopping, and travel
• Our quarterly senator and governor approval rankings