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Key Consumer Groups
Latest
E-Commerce
Who Is the Low-Cost E-Commerce Shopper?
February 26, 2025
Key Consumer Groups
Younger Consumers’ Cruise Plans Are Full Steam Ahead
February 13, 2025
Millennials
As Millennials Enter Middle Age, Their Shopping Habits Are Worth Revisiting
February 11, 2025
Brand Ranking
TikTok Super Users’ Favorite Brands
February 10, 2025
Restaurants
How High-Income Consumers’ Restaurant Behaviors are Evolving
February 4, 2025
Leisure Travel
Adventure Travel is Losing its Edge
February 3, 2025
Consumer Spending
High Prices Dampen Lodging Spending at the End of 2024
January 22, 2025
Leisure Travel
What Brands Need to Know About High-Income Travelers
January 22, 2025
Brand Ranking
The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands
January 14, 2025
Key Consumer Groups
Beauty Shoppers Turn to Mass Brands For Savings
January 13, 2025
Brand Loyalty
What Retailers Can Learn From Walmart’s Success with High-Income Households
December 16, 2024
Brand Reputation
The Decline of Honesty: Each Generation Values Honesty Less Than the One Before
November 18, 2024
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