Tennis

Image of a man playing pickleball

Sports Marketing

The Pickleball Craze Is Real, but Its TV Potential Is a Different Story

March 9, 2023

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022

Photograph of Roger Federer at the Wimbledon Championships

Men’s Tennis Is Losing Its Most Popular Star in Roger Federer

September 22, 2022

Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams

August 30, 2022

Sports Fans Support Osaka Skipping French Open Press, but Still Want to Hear From Athletes After Games

June 4, 2021

Planned Big3 Festival Is USTA's Next Chance to Flex National Tennis Center’s Potential

March 19, 2020