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Tracking U.S. Consumers' Views on Tariffs

A comprehensive look at U.S. consumers’ attitudes, including topline support, inflation expectations, spending behavior, corporate messaging and political sentiment

Brands

Millennials at 40: Values, Behaviors & Spending at Midlife

May 21, 2025

•Analyst report

Brands

How Brands Should Respond to A Crisis, According to Consumers

June 3, 2025

•Analysis

Travel & Hospitality

Three Worrying Signs for Summer Travel in the U.S.

May 27, 2025

•Analysis

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Gen Z Can’t Get Enough of Protein

Harvard’s Maintained Its Reputation Amid Trump-Fueled Surge of Attention

Who Are America’s Favorite CEOs?

U.S. Consumers Remain Relatively Unscathed by Tariff Drama (So Far)

Make China Great Again? How U.S. Retrenchment Benefits Beijing

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