Download the NFL Fans' Favorite Brands Report 2020


NFL Fans' Favorite Brands Report 2020

January 2020

Report summary

Ahead of the 2020 Super Bowl, Morning Consult conducted new research into the brands NFL fans love. This report highlights the topline findings, including favorite brands in key categories, brands that overperform with NFL fans, and the preferred chip and beer brand for every fanbase. This data is only a small window into the expansive range of insights Morning Consult Brand Intelligence offers on how consumer behavior interacts with the NFL. Additionally, this report showcases new brand tracking data on the NFL, revealing the league’s perception is rebounding two and a half years after the anthem-kneeling controversy, particularly among Republicans.


Morning Consult tracks brand perceptions on more than 3,000 companies, products and brands by conducting thousands of survey interviews with consumers across the globe every day. The data in this report comes from Morning Consult Brand Intelligence, with the results on pages 2, 3, and 7 from surveys taken between 6/1/19 - 1/14/20 among U.S. adults who say they use or purchase products from the NFL at least once a month. An average of 416 such adults rated each of the brands. The results on page 4 come from surveys taken between 6/1/19 - 1/14/20 among U.S. adults who say they have a favorable opinion of each NFL team. An average of 264 fans of each team rated each of the brands.The results on page 5 come from 10,795 survey interviews among U.S. adults, taken over four intervals:5/1 - 5/15/17, 1/1 - 1/15/18, 1/1 - 1/15/19, and 1/1 - 1/15/20.

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