Football

Graphic conveying U.S. sports fandom in China

U.S. Sports Fandoms in China: Why the NBA Leads the Pack

August 1, 2023

Graphic of Jon Cruz, YouTube's global head of sports partnerships.

The NFL’s ‘Sunday Ticket’ Deal, Future of Live Sports Rights, Explained by YouTube’s Jon Cruz

June 21, 2023

Image of ESPN's Todd McShay

Kiper or McShay? NFL Fans Pick Their Favorite Draft Personalities

April 26, 2023

‘It’s Completely Unrecognizable’: Longtime NFL Network Host Rich Eisen on the Decadeslong Evolution of the Draft

April 25, 2023

Image of Peyton and Eli Manning

Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media

February 9, 2023

Athlete Favorability

The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

February 8, 2023

Image conveying Super Bowl viewership.

Younger Americans’ Interest in the Super Bowl Is Down From Last Year

February 6, 2023

Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability

February 6, 2023

Graphic conveying Super Bowl LVII competitors the Kansas City Chiefs and the Philadelphia Eagles

Fly Eagles Fly: America Is (Narrowly) Rooting for Philadelphia in Super Bowl LVII

February 6, 2023

Image of the aftermath of Damar Hamlin's cardiac arrest during the Buffalo Bills and Cincinnati Bengals game

Fans Say Tua Tagovailoa’s Concussions Damaged the NFL More Than Damar Hamlin's Cardiac Arrest Did

January 23, 2023

Sports Marketing

Snapchat Creator Jack Settleman on How to Fix the Gen Z Sports Problem

December 13, 2022

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022