Download the Chart Pack: NFT Awareness, Adoption, Demographic


15+ Pages of NFT Audience Insights: Demographics, Adoption and Awareness

April 2021

Report summary

The business of NFTs (non-fungible tokens) has burst into view, with such eye-catching examples as Lebron’s $200K video clip, Jack Dorsey’s $2.9M tweet and Beeple’s $69M digital art sold at Christies.


Download for Morning Consult's latest data on:


  • Who collects items as a hobby or investment.
  • Familiarity with NFTs, and adoption of digital collecting.
  • What's driving collectors of NFTs.

About the author