Updated on May 3, 2024
Updates quarterly

Tracking Trends in the Food and Beverage Industry

Grocery costs continue to concern shoppers
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Share of respondents who said they are "very concerned" about the cost of the above categories

The food and beverage industry continues to navigate a complex landscape as constantly evolving macro forces — from concerns about the broader economy to the future of work — shape daily choices around eating and drinking. Leaders in food and beverage must stay informed on consumers’ changing attitudes and behaviors around grocery shopping, cooking and dining out.

Morning Consult is tracking consumer trends in the food and beverage industry through a monthly survey of U.S. adults.

Find a more detailed methodology for this tracker below.

Key Takeaways

  • Grocery prices, particularly the cost of meat, remain very concerning to consumers. Nearly half (48%) of consumers said they were “very concerned” about the cost of meat in March, consistent with the share who said the same in February 2024 and a year ago. Concerns about the cost of meat are the highest of any grocery category surveyed.

  • Delivery is the most popular method for online grocery shopping. Roughly 1 in 5 consumers (22%) said they ordered their groceries online and got them delivered in March 2024. This method is consistently more popular than both curbside (13%) and in store pickup (10%).

  • Weekly drinkers’ beverage of choice continues to be beer. About 1 in 5 (22%) of U.S. adults (21+) said they drank beer at least once a week in March 2024, higher than wine (19%), liquor (19%), craft beer (12%) and hard seltzer (9%).

Data Downloads

Pro+ subscribers are able to download the datasets that underpin Morning Consult Pro's reports and analysis. Contact us to get access.

Data file
A sortable XLSX file of the March 2024 wave of Morning Consult’s food & beverage tracker among U.S. adults and key demographics.
About Pro+
A brief outline of what datasets are included in Morning Consult Pro+.

How Consumers Get Groceries

Share of respondents who said they got groceries the following ways in the past month:
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Measuring Food Insecurity

Shares of respondents who said they often or sometimes did not have enough food to eat in the past month
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Frequency of Using Restaurant Types

Respondents were asked how often they purchased food or beverages from the following types of restaurants in the past month:
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Figures may not add up to 100% due to rounding.
Share of U.S. adults ages 21 and older who said they drank the following at least once a week in the past month:
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Shares of U.S. adults ages 21 and older who said they drank the following at least once a week in the past month:
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Consumers’ Healthy Eating and Drinking Habits

Shares who said they plan to choose healthier foods and drinks next month
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Source of This Data


The Morning Consult Food and Beverage Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

The author would like to thank Emily Moquin and Megan Lynott for their contributions to this research.

Email [email protected] to speak with a member of the Morning Consult team.