Morning Consult | Bloomberg News Survey: Biden’s and Trump’s Ballot Performance as of March 2024

Biden gains ground against trump in six key states
Morning Consult / Bloomberg / artwork by Kelly Rice
By Press
March 26, 2024 at 12:01 am UTC

Decision intelligence company Morning Consult, on behalf of Bloomberg News, is conducting a monthly seven-state study in 2024 political swing states (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin) to uncover where voters stand on key issues surrounding the presidential election. 

The findings below reflect data at the state level for the sixth wave of this study. Also see results from the first (Oct. 5-10), second (Oct. 30-Nov. 7) third (Nov. 27-Dec. 6), fourth (Jan. 16-22) and fifth waves (Feb. 12-20).

Key Takeaways

  • Biden narrowed or overcame his gap with Trump in six of seven key swing states, and significantly so in at least two of them.

  • Trump still leads across the seven swing states, 47% to 43%, and a majority of voters with a favorable opinion of Nikki Haley said they will vote for Trump in November.

  • The majority (69%) of registered voters in seven swing states favor higher taxes on billionaires and support higher income taxes on consumers earning more than $400,000 a year by the same margin.

Data Downloads

Access the topline data in every state from the latest wave of the Bloomberg/Morning Consult poll

All Swing States Aggregate Toplines_March 2024
Arizona Toplines – March 2024
Georgia Toplines – March 2024
Michigan Toplines – March 2024
Nevada Toplines – March 2024
North Carolina Toplines – March 2024
Pennsylvania Toplines – March 2024
Wisconsin Toplines – March 2024


The Bloomberg News/Morning Consult poll surveyed 4,932 registered voters in seven swing states: 796 registered voters in Arizona, 788 in Georgia, 698 in Michigan, 447 in Nevada, 699 in North Carolina, 807 in Pennsylvania and 697 in Wisconsin. The surveys were conducted online beginning March 8, and concluded March 14 in Arizona and Wisconsin, March 15 in Nevada, and March 12 in the remaining states. The aggregated data across the seven swing states were weighted to approximate a target sample of swing-state registered voters based on gender, age, race/ethnicity, marital status, home ownership, 2020 presidential vote and state. State-level data were weighted to approximate a target sample of registered voters in the respective state based on gender, age, race/ethnicity, marital status, home ownership, and 2020 presidential vote. The margin of error is plus or minus 1 percentage point across the seven states; 3 percentage points in Arizona, Georgia and Pennsylvania; 4 percentage points in Michigan, North Carolina, and Wisconsin, and 5 percentage points in Nevada.


Interested in connecting with a member of the Morning Consult team regarding our recent data and analysis? Email [email protected].

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