Beverage

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Brand Reputation

Trust, Value and Variety: What Helps Brands Stand Out, According to Consumers

April 21, 2025

Image of a "cheers" with glasses of red wine

Americans’ Evolving Drinking Habits

February 12, 2025

Once a Niche Trend, Dry January Has Gone Fully Mainstream

January 10, 2025

Health-Conscious Consumers Put in the Work, but Don’t Shy Away From Play

September 4, 2024

Dry January Participants Want to Try THC Drinks as Alcohol Alternative

January 17, 2024

Dry January Participation Is on the Rise

January 10, 2024

Download: State of Food & Beverage

The State of Food & Beverage Report: H2 2023

August 14, 2023

Image of Bud Light beers

The Majority of Beer Drinkers Support Brand Partnerships With Trans Spokespeople

April 27, 2023

Graphic conveying water bottle brands' popularity in the United States

Fiji, Aquafina, Evian or Dasani? U.S. Consumers Pick Their Favorite Water Brands

March 23, 2023

Graphic with photo of someone grocery shopping

Plant-Based Milk: Who’s Drinking It and Why

March 13, 2023

Graphic conveying participation in Dry January without alcohol consumption in 2023

Dry January Participation Dips in 2023

January 10, 2023

Image depicting two people eating takeout food

How Consumers Differentiate Adult Beverage Categories

November 28, 2022