College Sports

Image of Alabama's Jahvon Quinerly driving to the basket against Missouri's Sean East II during the Southeastern Conference Tournament ahead of the NCAA men's tournament.
March Madness

March Madness Viewership, Bracket Participation Poised for Jump in 2023

March 14, 2023
Image of college students at a game.
Higher Education

How College Athletics Impacts University Trust

March 1, 2023
College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

January 26, 2023
Sports Marketing

Predictions, Storylines and Everything Else the Sports Industry Is Watching in 2023

December 21, 2022
NIL NCAA
College Sports

Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues

May 26, 2022
March Madness

Interest in March Madness Is Trending in the Wrong Direction

March 17, 2022
College Sports

Despite Long-Held Concerns About Commercialization, Fans Are Happy With the Direction of College Sports

August 26, 2021
Name Image Likeness Rights

Name, Image and Likeness Marketplace Platforms Offer Money-Making Opportunities for Lesser-Known College Athletes

June 30, 2021
College Sports

From Name, Image and Likeness to Pay for Play, Americans Increasingly Support Compensation for College Athletes

June 29, 2021
College Sports

As College Football Considers Playoff Expansion, Fans Say 8 Teams Is Ideal Field Size

June 22, 2021
Transgender

Americans Are Split on Transgender Athletic Participation as Clash Between NCAA, Republicans Looms

April 22, 2021
March Madness

Shifts in Americans’ March Madness Viewership Plans Exemplify Linear TV’s Decline

March 18, 2021