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College Sports
March Madness
March Madness Viewership, Bracket Participation Poised for Jump in 2023
March 14, 2023
Higher Education
How College Athletics Impacts University Trust
March 1, 2023
College Sports
18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains
January 26, 2023
Sports Marketing
Predictions, Storylines and Everything Else the Sports Industry Is Watching in 2023
December 21, 2022
College Sports
Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues
May 26, 2022
March Madness
Interest in March Madness Is Trending in the Wrong Direction
March 17, 2022
College Sports
Despite Long-Held Concerns About Commercialization, Fans Are Happy With the Direction of College Sports
August 26, 2021
Name Image Likeness Rights
Name, Image and Likeness Marketplace Platforms Offer Money-Making Opportunities for Lesser-Known College Athletes
June 30, 2021
College Sports
From Name, Image and Likeness to Pay for Play, Americans Increasingly Support Compensation for College Athletes
June 29, 2021
College Sports
As College Football Considers Playoff Expansion, Fans Say 8 Teams Is Ideal Field Size
June 22, 2021
Transgender
Americans Are Split on Transgender Athletic Participation as Clash Between NCAA, Republicans Looms
April 22, 2021
March Madness
Shifts in Americans’ March Madness Viewership Plans Exemplify Linear TV’s Decline
March 18, 2021
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