Fandom

Travis Kelce’s Awareness, Popularity See Major Bumps Amid Taylor Swift Buzz

September 29, 2023

Netflix’s ‘Drive to Survive’ Jump-Started Formula One’s Popularity. What’s Next?

September 12, 2023

Graphic conveying the relocation of sports teams

A Relocated Sports Team Doesn’t Necessarily Mean New Fans

August 23, 2023

Graphic conveying U.S. sports fandom in China

U.S. Sports Fandoms in China: Why the NBA Leads the Pack

August 1, 2023

Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival

July 18, 2023

Graphic conveying people at a concert

It’s Time for Virtual Concerts to Go Mainstream

July 11, 2023

Graphic conveying Youtube Sports

An Inside Look at YouTube’s Rise as a Sports Destination

June 22, 2023

Image of Harry Potter fans

The Harry Potter Fandom Is Very Millennial

June 5, 2023

Photograph of Buffalo Bills players celebrating a win on Thanksgiving by eating Turkey

The Debate Is Settled: Fans Say October and November Are the Best Months for Sports

May 31, 2023

Image of Harrison Ford in a scene from “Indiana Jones and the Dial of Destiny.”

What Americans Say Are Their Most Anticipated Summer Movies of 2023

May 25, 2023

Vin Diesel and Daniela Melchior in a scene from “Fast X”

‘Fast & Furious’ Fans Say the Franchise Has Yet to Top the Original Movie

May 18, 2023

Image of the new MLB pitch clock behind Cleveland Guardians pitcher Shane Bieber.

The MLB Pitch Clock Is a Hit With Fans

May 15, 2023