Film and TV

Graphic conveying moviegoing behaviors in China

Why China’s Women Moviegoers Deserve More Attention From Studios

September 5, 2023

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On-Demand Content Will Help FAST Services Compete With Subscription Streamers

August 8, 2023

Mattel’s Barbie Playbook Is What Legacy Brands Should Follow

August 3, 2023

What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)

August 2, 2023

In South Korea, Streamers Will Need Quality Over Quantity

July 25, 2023

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

June 22, 2023

Flamin Hot movie scene

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023

Why Unscripted TV Wouldn't Keep Viewers Engaged During a Prolonged Writers Strike

June 6, 2023

Image of Harry Potter fans

The Harry Potter Fandom Is Very Millennial

June 5, 2023

Image of Harrison Ford in a scene from “Indiana Jones and the Dial of Destiny.”

What Americans Say Are Their Most Anticipated Summer Movies of 2023

May 25, 2023

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Amusement Parks

Hollywood's Next IP-Building Frontier: Theme Parks

May 22, 2023

Vin Diesel and Daniela Melchior in a scene from “Fast X”

‘Fast & Furious’ Fans Say the Franchise Has Yet to Top the Original Movie

May 18, 2023