Viewership

Graphic conveying moviegoing behaviors in China

Why China’s Women Moviegoers Deserve More Attention From Studios

September 5, 2023

Graphic depicting fandom of women's sports featuring female athletes

The State of Women’s Sports Fandom in America

August 15, 2023

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An Inside Look at YouTube’s Rise as a Sports Destination

June 22, 2023

Why Unscripted TV Wouldn't Keep Viewers Engaged During a Prolonged Writers Strike

June 6, 2023

Photograph of Buffalo Bills players celebrating a win on Thanksgiving by eating Turkey

The Debate Is Settled: Fans Say October and November Are the Best Months for Sports

May 31, 2023

Graphic conveying linear television viewership among Gen Zers and millennials

Gen Z and Millennials Haven’t Completely Abandoned Linear TV — Yet

March 28, 2023

Image of Alabama's Jahvon Quinerly driving to the basket against Missouri's Sean East II during the Southeastern Conference Tournament ahead of the NCAA men's tournament.

March Madness Viewership, Bracket Participation Poised for Jump in 2023

March 14, 2023

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Younger Americans’ Interest in the Super Bowl Is Down From Last Year

February 6, 2023

13 Years After ‘Avatar,’ More Than Half of Americans Still Plan to See Its Sequel

December 15, 2022

Image of Jimmy Fallon on "The Tonight Show Starring Jimmy Fallon" with show guest Natalie Portman.

Jimmy Fallon Is America’s Favorite Late-Night Talk Show Host

December 14, 2022

Gen Zers Love Horror Almost as Much as They Love Comedy

December 12, 2022

Gen Z Wants Shorter TV Episodes and Movies

December 12, 2022