Victoria Sakal

Victoria Sakal

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Victoria Sakal previously worked at Morning Consult as a brands analyst.

Victoria Sakal previously worked at Morning Consult as a brands analyst.

Associated Content

Consumer Confidence

One Year Into the Pandemic, The Latest on What Consumers Want Brands to Say and Do

March 9, 2021

Where Different Brands, Categories Will Find Super Bowl Audiences With the Strongest Affinity

February 5, 2021

What Game Day Viewers Want From Super Bowl LV Advertisers

February 3, 2021

An Inaugural Inflection Point: Ushering in a New Era of Marketing Amid a Polarized Public

January 19, 2021

CEOs’ Swift Rebukes of the Capitol Riots Speak to Their Elevated Roles in Society

January 7, 2021

What Black Friday/Cyber Monday Means for the Current State of Shopping and Rest of the Holiday Season

December 15, 2020

Coronavirus Clouds Shopper Comfort, Holiday Spirit and Channel Consumption This Year

November 23, 2020

Procrastination, Financial Pains and Preferred Brands: Developments in the 2020 Holiday Shopping Forecast

November 12, 2020

How COVID-19 Is Changing Everything From How Europeans Celebrate to Where They’ll Shop This Holiday Season

October 29, 2020

2020 Has Upended What Consumers Expect From Brands. What Does That Mean For The Holiday Season?

October 8, 2020

Holiday Shopping During a Pandemic: Could the Coronavirus Be the Downfall of In-Store Black Friday?

September 17, 2020

The Gen Z Threat: Why Winning the Shopper of the Future Requires a New Approach to Brand-Building

August 26, 2020