Basketball

Image of Alabama's Jahvon Quinerly driving to the basket against Missouri's Sean East II during the Southeastern Conference Tournament ahead of the NCAA men's tournament.
March Madness

March Madness Viewership, Bracket Participation Poised for Jump in 2023

March 14, 2023
Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022
Denver Nuggets v Golden State Warriors
Basketball

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

October 18, 2022
Drone for sports broadcasting
Sports Media

‘The Sky’s the Limit, Literally’: Why Drones Are the Future of Sports Broadcasts

August 8, 2022
NBA finals 2022
Basketball

Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner

June 2, 2022
NIL NCAA
College Sports

Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues

May 26, 2022
Sports Marketing

Inside the Rapid Expansion of the NBA and NFL in Brazil

May 24, 2022
Football

Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth

April 11, 2022
March Madness

Interest in March Madness Is Trending in the Wrong Direction

March 17, 2022
Fandom

NBA, NHL Attendance Lags Behind Pre-Pandemic Pace — And Might Get Worse Before It Gets Better

December 21, 2021
Athlete Favorability

Stephen Curry Ranks as NBA’s Most-Liked Player Ahead of 2021-22 Season

October 18, 2021
Basketball

NBA Fans Largely Support New Play-in Tournament to Determine Final Playoff Teams

May 18, 2021