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Basketball
March Madness
March Madness Viewership, Bracket Participation Poised for Jump in 2023
March 14, 2023
Gen Z
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
December 13, 2022
Basketball
Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player
October 18, 2022
Sports Media
‘The Sky’s the Limit, Literally’: Why Drones Are the Future of Sports Broadcasts
August 8, 2022
Basketball
Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner
June 2, 2022
College Sports
Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues
May 26, 2022
Sports Marketing
Inside the Rapid Expansion of the NBA and NFL in Brazil
May 24, 2022
Football
Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth
April 11, 2022
March Madness
Interest in March Madness Is Trending in the Wrong Direction
March 17, 2022
Fandom
NBA, NHL Attendance Lags Behind Pre-Pandemic Pace — And Might Get Worse Before It Gets Better
December 21, 2021
Athlete Favorability
Stephen Curry Ranks as NBA’s Most-Liked Player Ahead of 2021-22 Season
October 18, 2021
Basketball
NBA Fans Largely Support New Play-in Tournament to Determine Final Playoff Teams
May 18, 2021
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