Basketball

Graphic conveying the relocation of sports teams

A Relocated Sports Team Doesn’t Necessarily Mean New Fans

August 23, 2023

Graphic conveying a TV with streaming services

Video Streamers Should Increase NBA Content, With or Without Live Games

August 22, 2023

Graphic conveying U.S. sports fandom in China

U.S. Sports Fandoms in China: Why the NBA Leads the Pack

August 1, 2023

Image of Alabama's Jahvon Quinerly driving to the basket against Missouri's Sean East II during the Southeastern Conference Tournament ahead of the NCAA men's tournament.

March Madness Viewership, Bracket Participation Poised for Jump in 2023

March 14, 2023

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022

Denver Nuggets v Golden State Warriors

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

October 18, 2022

Drone for sports broadcasting

‘The Sky’s the Limit, Literally’: Why Drones Are the Future of Sports Broadcasts

August 8, 2022

NBA finals 2022

Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner

June 2, 2022

NIL NCAA

Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues

May 26, 2022

Sports Marketing

Inside the Rapid Expansion of the NBA and NFL in Brazil

May 24, 2022

Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth

April 11, 2022

Interest in March Madness Is Trending in the Wrong Direction

March 17, 2022