Basketball

Basketball

March Madness Viewership, Bracket Participation Poised for Jump in 2023

Athlete Favorability

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

Athlete Favorability

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

Basketball

‘The Sky’s the Limit, Literally’: Why Drones Are the Future of Sports Broadcasts

Basketball

Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner

Athlete Pay

Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues

Basketball

Inside the Rapid Expansion of the NBA and NFL in Brazil

Basketball

Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth

Basketball

Interest in March Madness Is Trending in the Wrong Direction

Basketball

NBA, NHL Attendance Lags Behind Pre-Pandemic Pace — And Might Get Worse Before It Gets Better

Athlete Favorability

Stephen Curry Ranks as NBA’s Most-Liked Player Ahead of 2021-22 Season

Basketball

NBA Fans Largely Support New Play-in Tournament to Determine Final Playoff Teams