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Soccer
Latest
Gen Alpha
Gen Alpha Is Showing Early Signs of Sports Fandom
March 13, 2024
Brand Intelligence
Fastest Growing Brands Report 2023
December 7, 2023
Women's Sports
The State of Women’s Sports Fandom in America
August 15, 2023
Fandom
U.S. Sports Fandoms in China: Why the NBA Leads the Pack
August 1, 2023
Soccer
Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival
July 18, 2023
Gen Z
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
December 13, 2022
World Cup
What Soccer Fans Around the World Really Think of Other Men’s National Teams
December 7, 2022
World Cup
The Most Popular Soccer Players in the World
December 5, 2022
Soccer
U.S. Soccer Sponsors Keep Low Profile in Qatar as They Eagerly Await 2026 World Cup in America
December 1, 2022
World Cup
Americans Are More Excited for the World Cup Than Usual
November 21, 2022
World Cup
Soccer Fans’ Message to Team USA: Make the World Cup’s Round of 16
November 21, 2022
World Cup
Alexi Lalas on a Possible 'Fyre Festival' World Cup, U.S. Team Expectations and the Future of MLS
November 17, 2022
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