Celebrities

Image of Harry Potter fans
Fandom

The Harry Potter Fandom Is Very Millennial

June 5, 2023
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Artificial Intelligence

What the Public Thinks of AI's Potential Future in Hollywood

April 24, 2023
Music

Americans Rank Their Favorite Musicians-Turned-Actors

March 30, 2023
Taylor Swift takes a selfie with fans at the MTV Video Music Awards
Fandom

The Taylor Swift Fandom Is White, Suburban and Leans Democratic

March 14, 2023
Graphic conveying the most loved advertisement during Super Bowl LVII: a T-Mobile ad featuring John Travolta.
Super Bowl

The Most-Loved Ads of Super Bowl LVII: T-Mobile and Doritos

February 14, 2023
Image of Michael Jackson
Music

Americans — and Gen Zers Especially — Want to See the Controversial Michael Jackson Biopic

February 9, 2023
Graphic conveying Rihanna's halftime show at Super Bowl LVII
Super Bowl

Gen Z Is Extremely Ready for Rihanna’s Super Bowl Comeback

February 6, 2023
Film and TV

Steven Spielberg Tops Ranking of Americans’ Favorite Directors

January 25, 2023
Podcasts

Podcasters First Wanted Your Ears. Now They Want Your Eyes Too

January 11, 2023
Image of Jimmy Fallon on "The Tonight Show Starring Jimmy Fallon" with show guest Natalie Portman.
Hosts

Jimmy Fallon Is America’s Favorite Late-Night Talk Show Host

December 14, 2022
Graphic conveying Gen Zers' favorite celebrities, actors, influencers and content creators.
Gen Z

Gen Z’s Favorite Actors and Content Creators

December 12, 2022
Gen Z

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022