Athlete Favorability

Athlete Favorability

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player

March 29, 2023

Sports Media

Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media

February 9, 2023

Athlete Favorability

The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

February 8, 2023

College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

January 26, 2023

Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022

Gen Z

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022

World Cup

The Most Popular Soccer Players in the World

December 5, 2022

Basketball

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

October 18, 2022

Hockey

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

October 4, 2022

Tennis

Men’s Tennis Is Losing Its Most Popular Star in Roger Federer

September 22, 2022

Football

Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player Ahead of 2022 Season

September 7, 2022

Tennis

Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams

August 30, 2022