Newsletters

Athlete Favorability

Photograph of New York Yankees player Aaron Judge on the field during a 2022 game
Athlete Favorability

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player

March 29, 2023
Image of Peyton and Eli Manning
Sports Media

Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media

February 9, 2023
Athlete Favorability

The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

February 8, 2023
College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

January 26, 2023
Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022
Gen Z

Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers

December 12, 2022
World Cup

The Most Popular Soccer Players in the World

December 5, 2022
Denver Nuggets v Golden State Warriors
Basketball

Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player

October 18, 2022
New York Rangers v Pittsburgh Penguins - Game Three
Hockey

Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular

October 4, 2022
Photograph of Roger Federer at the Wimbledon Championships
Tennis

Men’s Tennis Is Losing Its Most Popular Star in Roger Federer

September 22, 2022
Most popular NFL players 2022
Football

Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player Ahead of 2022 Season

September 7, 2022
Tennis

Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams

August 30, 2022
AboutCareersMorning Consult IntelligenceCustom Research IntelligenceRequest a Demo
© 2023 Morning Consult, All Rights Reserved. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc.
Terms & ConditionsPrivacy PolicySecurityDo Not Sell or Share My Personal Information California Privacy Notice