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Athlete Favorability
Latest
Football
Deion Sanders, Ohio State Are the Kings of College Football
November 7, 2023
Social Media
Why the Sports Industry Can’t Target TikTok Users Enough
October 17, 2023
Football
Travis Kelce’s Awareness, Popularity See Major Bumps Amid Taylor Swift Buzz
September 29, 2023
Basketball
Video Streamers Should Increase NBA Content, With or Without Live Games
August 22, 2023
Women's Sports
The State of Women’s Sports Fandom in America
August 15, 2023
Fandom
U.S. Sports Fandoms in China: Why the NBA Leads the Pack
August 1, 2023
Soccer
Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival
July 18, 2023
Athlete Favorability
The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player
March 29, 2023
Sports Media
Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media
February 9, 2023
Athlete Favorability
The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete
February 8, 2023
College Sports
18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains
January 26, 2023
Gen Z
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
December 13, 2022
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