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Athlete Favorability
Athlete Favorability
The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player
March 29, 2023
Sports Media
Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media
February 9, 2023
Athlete Favorability
The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete
February 8, 2023
College Sports
18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains
January 26, 2023
Gen Z
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
December 13, 2022
Gen Z
Gen Zers Like ‘MrBeast’ More Than Tom Hanks — and More Eye-Opening Survey Tidbits From Young Consumers
December 12, 2022
World Cup
The Most Popular Soccer Players in the World
December 5, 2022
Basketball
Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player
October 18, 2022
Hockey
Sidney Crosby Is No Longer the NHL’s Best Player, but He’s Still Its Most Popular
October 4, 2022
Tennis
Men’s Tennis Is Losing Its Most Popular Star in Roger Federer
September 22, 2022
Football
Russell Wilson Ties Patrick Mahomes as Most-Liked NFL Player Ahead of 2022 Season
September 7, 2022
Tennis
Fans Are Markedly Less Interested in Women’s Tennis Without Serena Williams
August 30, 2022
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