Athlete Favorability

Football

Deion Sanders, Ohio State Are the Kings of College Football

November 7, 2023

Social Media

Why the Sports Industry Can’t Target TikTok Users Enough

October 17, 2023

Football

Travis Kelce’s Awareness, Popularity See Major Bumps Amid Taylor Swift Buzz

September 29, 2023

Basketball

Video Streamers Should Increase NBA Content, With or Without Live Games

August 22, 2023

Women's Sports

The State of Women’s Sports Fandom in America

August 15, 2023

Fandom

U.S. Sports Fandoms in China: Why the NBA Leads the Pack

August 1, 2023

Soccer

Soccer’s Uphill Climb to U.S. Popularity Amid Lionel Messi’s MLS Arrival

July 18, 2023

Athlete Favorability

The Verdict Is In: Aaron Judge Is MLB’s Most Popular Player

March 29, 2023

Sports Media

Peyton and Eli Manning Conquered the NFL. Now They’re Conquering Sports Media

February 9, 2023

Athlete Favorability

The Verdict Is In: Fans Say Tom Brady Is the GOAT Quarterback — but Not the GOAT Athlete

February 8, 2023

College Sports

18 Months Into the NIL Era, Athletes, Fans and Brands Are Mostly Happy. But Messiness Remains

January 26, 2023

Gen Z

LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes

December 13, 2022