Morning Consult’s Most-Read Stories of 2021

White House upheaval, COVID-19 vaccines and stimulus debates dominated the year in data journalism
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December 23, 2021 at 12:01 am UTC

Eleven months ago, America looked forward to turning the page on the pandemic-dominated volatility of 2020, only to be immediately rocked by an insurrection in the first days of the new year. Two weeks later came a presidential inauguration. Fittingly, Morning Consult’s two most-read stories of 2021 were pieces that touched on those January milestones.

News of President Joe Biden’s first approval rating in office — which, at 56 percent, was higher than former President Donald Trump ever achieved in his four years in the White House — sparked the most reader interest this year. Not far behind, however, was the story of Trump’s sinking approval among Republicans in the aftermath of the Jan. 6 attack on the U.S. Capitol.

Political polling stories fared well across the board with readers, as did articles that addressed more policy-oriented debates in Washington. On the finance beat especially, public opinion pieces on lawmakers’ coronavirus stimulus and infrastructure negotiations dominated the year.

COVID-19’s impact was felt on every Morning Consult beat — especially in health, where a piece about the effect that Fox News personalities had on vaccine hesitancy among the channel’s viewers came out on top for the year. 

In a sea of Meghan and Harry news, the entertainment story that resonated most with readers was about the impact — or lack thereof — that celebrity influencers had on vaccine willingness. In sports, the cryptocurrency and NFT boom garnered substantial interest — just not as much as a story on the comfort people felt in returning to normal activities like sporting events. 

On the tech beat, a handful of stories related to Jan. 6 were noteworthy to readers, including one on the fallout of Trump’s ban from social media platforms and another on the post-riot beliefs of QAnon followers. 

The brands beat, meanwhile, was led by a public opinion piece on the wildly unimportant debate over Potato Head (née Mr.), while readers of the energy vertical sought to zoom past 2021 to a future of electric vehicles and decommissioned coal sites.

Here’s a look at the top five most-read stories in 2021 from each of Morning Consult’s verticals:

A headshot photograph of Matt Bracken
Matt Bracken
Senior Editor

Matt Bracken previously worked at Morning Consult as a senior editor of energy, finance, health and tech.

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